Turtle Tough Sensors needed a video to explain to their customers how to clean and maintain their sensors over time.
Turtle Tough had an existing video, but it was low quality and didn’t communicate very well. Much of the cleaning process takes place at a small scale and and over a period of 24 hours. So, animation was a good fit since it can zoom into tiny objects and show time lapse processes.
Turtle Tough has used the video on their website, to educate new customers and for promotion at trade shows. They found that people would linger at their booth to watch the cleaning animation. Suddenly a mundane process became interesting.