Morris & Associates needed a video to explain the operation of their water rechiller. Their videographer, Ned Leary, reached out to Raconteur to help. Morris had existing videos that explained the rechiller verbally, but nothing to show its operation visually.
Animation was a good fit for the job since it could disassemble the machine and show the internal operation which would be impossible to do in real life. It could also exaggerate movements or features so that subtle, important details could be easily understood.
Morris & Associates used the video on their website and online marketing.