Joel Goobich — Tactical video marketing ROI, “Hyper Leveraged” growth and future-proof businesses (#009)

Joel Goobich is an expert in video marketing, entrepreneurship and executive management. With a career that spans more than 35 years, He’s started multiple businesses, held executive management positions and advised startups, SMBs, enterprise-level and international companies. Along this journey he’s worn almost every hat in the businessman’s closet; operations, marketing, business development, sales, product development, financial and accounting – you name it – He’s probably had a finger in it.

In particular I took an interest in Joel’s experience as the head of marketing at ThinkMojo—a leading video marketing agency. This and other experiences gave Joel some unique insights into the value of video for marketing including some interesting “hot takes”

A few of my personal highlights are:

Hyperleverage – his business growth philosophy
How quality doesn’t matter for ROI on video marketing – its in the implementation.
Some things to help with “fluffy” KPIs on video marketing and long time horizons before seeing results.

Timecodes

0:32 – Introduction
3:35 – Hyperleverage
10:00 – Hyperleverage Marketing
11:39 – Growing Thinkmojo
15:14 – Podcasting for business growth
19:35 – ROI from video marketing
32:07 – Short form storytelling
35:46 – AI and marketing
40:08 – Leveraging video marketing
42:14 – Hyperleverage revisited
49:55 – Closing