Build Awareness for FANUC’s
Cobot & Go Solutions
Product Showcase
3D Animation
Position FANUC as a leader in the cobot space
FANUC had a strong lineup of Cobot & Go solutions but needed to increase awareness and strengthen their position in the competitive cobot market. They needed a way to connect with new customers and communicate the value of their solutions across multiple marketing channels.
The Challenge
FANUC had a strong lineup of Cobot solutions but was looking to grow their presence in an increasingly competitive cobot market. While they had the technology and experience, they needed a way to build greater awareness and connect their brand with customers looking for automation solutions.
The goal was to create content that positioned FANUC as a strong player in the cobot space while helping customers better understand the capabilities and real-world applications of their Cobot-and-Go solutions.
FANUC needed a flexible content solution that could support their larger marketing efforts across multiple platforms, including social media, trade shows, marketing campaigns, and stadium advertising.
Raconteur developed a stylized facility environment that positioned FANUC’s Cobot-and-Go solutions within real-world manufacturing scenarios.
Through strong visual storytelling, dynamic camera movement, and clear product callouts, Raconteur created an engaging way to communicate the capabilities of each model, tool head, and application. Animations were structured to quickly capture attention while making complex automation concepts easy for customers to understand.
To support FANUC’s broader marketing strategy, Raconteur developed a flexible content system that allowed key scenes and messaging to be adapted into multiple formats, including landscape and portrait versions for different channels and placements.
FANUC was pleased with the final visual style and the role the content played in supporting their Cobot-and-Go campaign.
The full finalized package gave FANUC a versatile library of content that could be used across LinkedIn, YouTube, Instagram, trade shows, marketing campaigns, and an NFL stadium advertising placement. Multiple formats, including 16:9, 9:16, and square versions, allowed the campaign to reach customers across a variety of platforms.
By providing a flexible content system rather than a single video, Raconteur helped FANUC communicate the value of their Cobot solutions more effectively and support their efforts to grow awareness, reach new customers, and compete for market share in the cobot space.
SAY HOWDY
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