Introduce the new VUE
Color Line
Product Launch Video
3D Animation
Bring the VUE color line to life
Weather Shield wanted to create excitement around the VUE color line launch with an immersive experience that integrated seamlessly into their IBS booth design while highlighting the craftsmanship, finishes, and possibilities of the new product.
The Challenge
Weather Shield was launching their new VUE color line at the International Builders’ Show (IBS) and needed a way to create awareness and excitement around the new product offering.
The goal was to create a visually engaging piece that would attract attention on the trade show floor while clearly communicating the range of available colors, finishes, and benefits of the new line.
The video needed to integrate seamlessly with the design of their booth display while also serving as a versatile marketing asset that could continue supporting sales and customer education beyond the event.
Raconteur developed a bold, clean visual style based on Weather Shield’s existing branding and the visual direction of their IBS booth experience.
By intentionally featuring every color in the VUE product line, Raconteur created a dynamic visual presentation that placed the available finishes at the forefront while maintaining a strong connection to the overall brand identity.
The animation was designed to work within the booth environment while also adapting into a flexible marketing piece that Weather Shield could continue using for product education, sales, and customer engagement after the event.
Weather Shield was pleased with the final visual style and how the animation supported the launch of their VUE color line at IBS.
The final piece helped capture attention on the trade show floor while clearly communicating the range of available colors, finishes, and design options within the new product line.
By creating content that functioned both as an immersive booth experience and a standalone marketing asset, Weather Shield gained a flexible tool to continue promoting the VUE color line across customer-facing channels.
SAY HOWDY
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