Develop a startup earbud brand
buderflys
Brand Content
3D Renders, 3D Product Animations
Launch a startup earbud brand with stunning and engaging 3D product animation
Raconteur produced dozens of 3D renderings, animations and photo composites to help build the Buderflys’ brand. This included 3D animations, 3D renderings and photo composites.
The creative skills of the Raconteur team was able to capture the essence of the Buderflys product and help them build a successful brand and launch the company.
They were awarded #1 in “Best Fit/Comfort” by People Magazine, were featured on The Kelly Clarkson show and were awarded “Best Earbuds for Podcast Lovers” by Popular Science.
The Challenge
The benefits of Buderflys only become apparent when they’re inside someone’s ear and they can feel the squishy material conforming to the ear canal.
This made it difficult to show what differentiates them from every other earbud on the market because neither photography and video cannot clearly show the value proposition.
Approach
Raconteur produced dozens of renderings and animations for Buderflys’ investor pitches, website and PPC ads. This included long-form explainer videos, photo composites and ultra short animations for ads.
The team put particular effort into perfecting the squishing animation and the style of the clear material to increase engagement.
Results
The creative skills of the Raconteur team was able to capture the essence of the Buderflys product and help them build a successful brand and launch the company.
Buderflys found that animation was the primary driver in sales coming from online ads. Running ads without animation did not convert.
They also found that animation was the only way to visually explain the benefits of their product and used it extensively on their website and pitch decks.
Buderflys were awarded #1 in “Best Fit/Comfort” by People Magazine, were featured on The Kelly Clarkson show and were awarded “Best Earbuds for Podcast Lovers” by Popular Science.
“Completely blown away. I’ve worked with creatives for 18 years and have never seen anyone pick up a vision and deliver on-target results as quickly and efficiently as Joe.
Shea Gerhardt, Founder & CEO, Buderflys Tech, Inc.
SAY HOWDY
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