Launch the next generation
robotics controller
Product Launch Video
3D Animation
Launch the next generation of FANUC robotic controllers at IREX 2023
FANUC needed a maximum impact video to show the features and benefits of the new robot controller, but without revealing any important intellectual property.
The Challenge
FANUC needed a way to stand out from competitors at IREX 2023 and announce their new R50iA controller.
They were concerned the product would be too boring and the animation wouldn’t be engaging.
They also needed to show the features of the product without revealing secret IP in the new design.
Raconteur developed a new visual style that would differentiate FANUC from the typical, more sterile animation in the industry.
To protect FANUC IP they used 3D wireframe or transparency effects to hide parts of the design that competitors might steal.
To make the product more visually engaging, Raconteur used kinetic type design, custom lighting for each scene and post-effects like smoke and lens flares.
Raconteur also staffed up with contractors to accommodate an accelerated timeline and ensure that FANUC met this vital deadline.
FANUC was impressed with how smoothly the production went and with Raconteur’s project management.
The product leaders were pleased with how the IP was hidden on the product without compromising their marketing goals.
They were also happy with the new style and wanted to incorporate the new look into future videos.
SAY HOWDY
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