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Explain a new customer program

FESTO

Promo Video

3D Animation, Motion Graphics

Launch a new customer program with a concise and clear video

SMM Advertising partnered with Raconteur to create this video about the Festo Assembly Program.

Raconteur created all of the 3D animations. SMM handled preproduction, some of the 2D animated elements and sound design.

The Challenge

SMM created storyboards for the Assembly Program video, but did not have any 3D assets yet. They did not have the capability to develop them in-house

They needed a creative team that could bring the vision to life.

Approach

Using the storyboards as reference, Raconteur created a video that was visually engaging with snappy animation.

They also developed different 3D shaders to create the styles that SMM had planned for the piece. This included two different toon shaders that fit the Festo brand.

Results

SMM has been pleased with how Raconteur handles communication and the quality of graphics and storytelling that they deliver.

Festo has been happy with the results delivered from the motion design elements for the various shows, events and programs.

“Joe is able to fill in the gaps of your vision and creativity and give you work that is better than you could ever hope for.

…the work needed to be photo-realistic, dynamic, and tell a story at the same time. He accomplished all of that for us. Highly recommended.”

Bill Blaney, VP and Creative Director, SMM Advertising

SAY HOWDY

howdy@raconteuranimation.com

512-489-0407

Made with love
in Austin, TX

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