Broaden Sales Channels
to online consumers with video
Product Explainer Video
3D Animation
Use video to capture new sales channels
Kuebler was looking for bold, engaging animations that would strengthen their videos and help broaden their sales efforts—all while staying true to their established brand identity.
The Challenge
Kuebler was looking to expand their sales channels through video and wanted content that would stand out while staying true to their brand.
They were concerned about blending in with other companies in the industry and wanted a visual style that felt distinct without being distracting.
It was important to respect the international brand guidelines while giving the American branch its own clear identity.
Raconteur built on Kuebler’s established visual identity, combining it with purposeful animation that brought their products to the forefront.
To help the brand stand out, we focused on high-contrast, bold lighting, dynamic motion, and clear, effective communication that supported the message rather than distracted from it.
Throughout the project, Raconteur and Kuebler maintained open communication to ensure every creative decision aligned with the brand’s expectations.
Kuebler was pleased with the final production and was able to incorporate the new animations into their sales videos.
The updated content gave Kuebler the ability to showcase their products across multiple online channels and reach a broader audience.
The final style remained consistent with the international brand guidelines while introducing a bold visual approach with clear, concise messaging.
SAY HOWDY
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