Mary Hart — Pink T-Rex Fame, Finding the Humanity in B2B Storytelling and Robotics; Professional Meme Posting and ChatGPT Copyrighting Tips (#005)

In this episode Joe speaks with Mary Hart, the Senior Content Marketing Manager at Locus Robotics. Locus has a robotics platform to help warehouse workers move what matters with autonomous mobile robots (AMRs). She is the author of “The Total Guide to Warehouse Automation” at Locus Robotics as well as “Some Horrific Evening”. Hart previously worked in marketing at B2B tech companies and earned her undergraduate degree in English from Stonehill College.

In the beginning of the episode Mary tells the origin story and rise to fame of her reptilian alter ego, Pinky T. Rexadero. Then she explains how Locus Robotics has had such great success around reducing customers fears of robotics, to the point where people actually celebrate and love the robots. She shares some wisdom around the best ways and places to connect with warehouse managers in logistics, including resources for making great meme posts. Then toward the end Mary shares some valuable copyrighting tips for ChatGPT and other recommendations for marketing in robotics.

Timecodes

00:00 Introduction
01:14 Origins of Pinky T. Rexadero
06:16 How Locus reduces customers fears around robotics
11:05 The biggest challenges for Mary moving from software to robotics
14:01 The Locus solution
14:52 How and where to connect with warehouse managers
18:23 Balancing the human and techie sides of B2B storytelling
21:36 Resources for meme posting
24:08 How Mary uses ChatGPT to write and brainstorm content for a customer persona
30:54 Marketing and storytelling advice for people in robotics
33:24 Asks for listeners and Mary’s contact Info