Sarah O’Sell, is the Principal Consultant and Founder of Anim8 Collective. She is a technology, communications, and circular economy strategist focused on investment, curiosity, and stewardship to shape future realities. She is an award-winning, ambitious systems innovator with over 10yrs experience in entrepreneurship, community growth, and has impacted $MMs in business development for transformational companies.

Sarah is one of the most brilliant people I’ve ever met. She is very insightful and creative in business development and marketing, but also explains the concepts in ways that are easy to understand.

In particular I found her perspective on systems thinking compelling. She tends to approach building a business (or solving environmental problems) from a wholistic approach that involves many factors instead of the binary give-and-take that we’re used to in other thinking frameworks.

She shares some great wisdom for founders of early stage startups to help them get traction with their storytelling. Her company, Anim8, and the free systems thinking canvas can help founders get clarity and implement the right stories in the right places.