Show customers their sustainable
future with industry 4.0
Explainer Video
3D animation
Help customers understand how automated logistics is a quantum leap for manufacturing
Tubular Network needed a simple and concise way to tell a complex and multifaceted story to decision makers in the automotive and manufacturing industries.
The Challenge
Tubular Network needed a sales and marketing asset to help them break into the industrial manufacturing sector.
The story of their technology is complex because it replaces 2-3 existing processes and solves multiple, disparate pain points.
This requires a leap of understanding from the customer.
Raconteur worked closely with the Tubular Network leadership and marketing team to develop a concise and punchy story.
This included getting feedback from industry experts during pre-production.
Raconteur used a story structure similar to a sales pitch. This ensured it clearly addressed all the concerns and pain points of a decision maker in the manufacturing field.
Tubular Network was impressed with the production process that helped them develop their story and arrive at a finished animation. They were also happy with the quality of the rendering and animation in the video.
They used the video to build relationships in the manufacturing industry, on the front page of their website and to aid in raising their Seed round of funding.
“[the video] has helped me tell that story, at this point, thousands of times.
I’ve gotten feedback time and time again:
“Wow! This is such a great story. It’s so easy to see it and understand it.” ”
Ben James, CEO, Tubular Network
SAY HOWDY
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