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Immerse customers in the
logistics system of the future

TUBULAR NETWORK

Sizzle Reel

Sizzle reel and VR app

Experience the future of Tubular Network, first by zooming through underground tubes and then by walking around a warehouse in VR

Tubular Network is a stealth startup that has leveraged experience with Hyperloop technology to create the next generation of hyperlogistics infrastructure. This future utility will deliver sustainable logistics citywide. Their initial focus is to replace trucking shuttle runs within manufacturing and other industrial settings. As of summer 2023 they are beginning construction on a pilot installation and raising a Series A round of funding.

The Challenge

When Raconteur first connected with Tubular Network; their tech was amazing, revolutionary even, but the quality of their creative material did not match that of their tech. It was starting to hold them back when they tried to explain the system to customers and investors as they completed their Pre-seed round and began raising their Series A round.

Approach

Raconteur helped them build a new pitch deck including some renderings and simple animations to clearly illustrate the status quo and the KPIs of their system as it applies to a focused market segment in the automotive industry.

Raconteur also produced a sizzle reel style animation that told the story of Tubular Network’s long-term vision of a city of the future. The narrative follows a package traveling through a Tubular Network system from the fulfillment center to your front door.

For the final piece, Raconteur created a VR experience that allowed Tubular investors and customers to literally step into a warehouse of the future and see for themselves how their system radically changes logistics operations.

Results

Tubular Network used the creative assets to win a pitch competition, raise a significant amount of funds from angel investors, and to gain interest from big-name customers. They continue to use the renders, videos and VR app on their website, at events and to facilitate conversations with customers and investors. They’ve commented that people just “get it” when they explain the system with the renders and animations.
“[The Raconteur team] is intensely creative and highly professional. We gave them loose direction on tasks, and they were able to turn those into compelling animations.”
Ben James, CEO, Tubular Networks

SAY HOWDY

howdy@raconteuranimation.com

512-489-0407

Made with love
in Austin, TX

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