Introduce a new approach to
window hardware design
Product Launch Video
3D Animation
Highlight the Possibilities of Weather Shield’s Casement Window Crank
Weather Shield needed a way to communicate the interchangeable finishes and design flexibility of their new casement window crank system while showing customers the possibilities of a more customizable product.
The Challenge
Weather Shield was introducing a new casement window crank system that gave customers the ability to customize their hardware finishes without the traditional cost associated with luxury upgrades.
Because this level of interchangeability was new to the market, Weather Shield needed a way to educate customers on the flexibility of the product and communicate the available design options.
The goal was to create a launch piece that highlighted the available finishes, the ease of customization, and the unique possibilities of the new casement window crank system.
Raconteur created a clean, premium visual style that positioned the casement window crank as a customizable design feature while staying aligned with Weather Shield’s brand identity.
Through detailed product animation, close-up shots, and careful lighting, Raconteur demonstrated how different finishes could be interchanged while highlighting the craftsmanship and design flexibility of the product.
The animation combined bold visuals with clear product messaging, creating an engaging launch piece that showed customers how the system could provide a high-end look with greater customization and accessibility.
Weather Shield was pleased with the final animation and how it communicated the unique value of their new casement window crank system.
By clearly demonstrating the interchangeable finishes and customization options, the video helped customers understand how they could achieve different looks without the cost and complexity typically associated with custom hardware.
The final piece provided Weather Shield with a strong launch asset that helped generate awareness, educate customers, and communicate the possibilities of their new product offering.
SAY HOWDY
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